Case studies
Product and innovation
Demonstrate product ownership and technical leadership from problem validation to MVP definition in a pre-incubation/incubation context.
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Own product focused on blood donation, originated from friction observed in a real donation process.
Role: founder, technical owner, and Full Stack developer.
Included validation with a blood center, market studies, financial projections, and 1st place selection in a pre-incubation call.
Current state: product development planned to start in 2026.
Own product focused on blood donation.
Participated in pre-incubation and incubation programs.
Included contact with blood centers, market studies, and financial projections.
The blood donation process presented difficulties observed in a real donation experience.
There was an opportunity to make the process easier, more organized, and more engaging for donors.
Product in discovery/validation phase, with development planned for 2026.
Need to align the solution with blood centers and the pre-incubation/incubation context.
Define HemoUp as a platform to make blood donation easier and more organized.
Prioritize validation with blood centers, market studies, and projections before development starts in 2026.
Problem validation with the local blood center team.
Participation in mentorships on marketing, management, fundraising, and legal topics via pre-incubation/incubation.
Product, cost, and revenue planning foundation.
1st place selection in the pre-incubation call.
Translate a real donation-process pain into a validatable product proposal.
Combine technical responsibilities with business validation, marketing, and projections.
Selected 1st place in the pre-incubation call.
Development planned to start in 2026.
The case mainly covers discovery, validation, and planning; development execution had not started in the described period.
Deep technical details are not yet publicly available.
Validate the problem with real stakeholders (blood centers) before starting development.
Blood centers consulted during problem validation.
Municipal pre-incubation/incubation program.
Business rules
E-commerce developed as an undergraduate thesis project in approximately 6 months.
